Six Key Facts about Out-of-Home digital media networks

In a recent study*, market researchers revealed six powerful advantages of out-of-Home digital media networks for advertisers.

• They are big: Over 75% of households are exposed to out-of-home venues such as grocery stores, gas stations and big box retail in a given month.
  
  
• They are growing fast: Outdoor Advertising Association of America forecasts that up to 25% of all billboards will be digital in five years.
  
  
• They are valuable: When viewed as marketing and communications channels, they offer superior coverage, control, customer experience and cost effectiveness relative to traditional marketing and communications channels.
  
  
• Customers like them: Syndicated media research companies such as Nielson and Arbitron have conducted over 10 studies that consistently indicate value to, acceptance by and positive response from customers to this media.
  
  
• Ads on these networks get results: Out-of-home digital media networks offer five advantages over traditional media: measurable sales impact, proximity to sale, better ways to target media, greater relevance to product being sold and tighter integration with local selling efforts.
  
  
• They are professionally managed: The networks are managed by operators who provide support in the areas of national ad sales, network operations and compliance, program quality and advertising support.

* Source: “Adding out-of-home Digital Advertising Networks to the Marketing & Media Mix” – 2006 Profitable Channels LLC