Frequently Asked Questions (FAQs)
What are digital out-of-home media networks and why are they the next biggest trend in out-of-home advertising?
Out-of-home digital media networks—networks that deliver advertising in stores, movie theatres, office buildings, bars and restaurants and health clubs—are becoming a key part of the overall marketing media mix for advertisers. Out-of-home digital media networks solve many of the problems plaguing traditional media, including declining national audiences, technologies that allow consumers to skip or avoid ads, and the shift in consumer 'attention' to alternative digital media. They can offer placed-based advertising with higher levels of control relative to traditional marketing and communications channels and at significantly lower costs, which is why today’s advertisers and their media agencies are adding them to their media mix.
How does GreenEarth SquareFace enable advertisers to effectively incorporate out-of-home digital media in an national campaign?
GreenEarth first provides one of the most extensive networks of out-of-home digital media in Malaysia. GreenEarth SquareFace then makes it easy for advertisers and agencies to plan and buy advertising on out-of-home digital on the GreenEarth SquareFace network in three ways:
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it delivers the broadest coverage possible by bringing together an extensive network of out-of-home digital media that blanket the country coast-to-coast.
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GreenEarth SquareFace’s network size delivers the deepest reach possible so you can precisely target people. One can plan and buy according to geography and demographic by using GreenEarth SquareFace.
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GreenEarth SquareFace enables you to effectively customize your advertising campaign.
What is GreenEarth SquareFace’s coverage today?
GreenEarth SquareFace Networks has rapidly become one of the most extensive out-of-home digital media network and will continue to grow by adding signage in new venues.
Today, GreenEarth SquareFace delivers the coverage reaching 12 DMAs in hypermarkets and superstores in Malaysia, with the current predominant demographic being 18-34 year olds. In addition, GreenEarth SquareFace Networks is continuing to expand the size and reach of its network in new venues.
How does an advertiser work with GreenEarth SquareFace?
GreenEarth SquareFace makes it simple to integrate out-of-home media into an advertising campaign. Whether an advertiser wants to target a specific demographic, advertise to a broad profile in a geographic area, GreenEarth SquareFace can meet each specific need.
For more information about GreenEarth SquareFace, please visit http://www.squareface.com.my/
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